What is a cookie?
A cookie is a small bit of information stored on your computer by websites you visit. Cookies are common on the web to make websites work, work better and to give information to site owners.
Disabling cookies
Most websites use cookies. If you are uncomfortable with cookies being used, you can manage and control them through your browser’s internet settings. You can also use private or incognito browsing modes.
Learn more about cookies and to disable them in your browser.
Analytics cookies at Massey
Our website mainly uses analytics cookies. We use these to collect and report anonymous information about how you interact with our website.
Google Analytics and Google Tag Manager
Google Analytics is a service that uses cookies to collect information and report site usage statistics. We use reports from Google Analytics to help us understand traffic to our website and webpage usage. Google Analytics doesn’t identify you individually or connect your IP address with any other data held by Google.
Read about Google Analytics cookie use on websites.
Google Tag Manager (GTM) is a tool we use to run Google Analytics and control when cookies are triggered. It does not set cookies on your browser as a visitor of the Massey website, but Google Analytics does.
By using the Massey website you are consenting to your data being processed by Google as described in How Google uses data when you use our partners' sites or apps.
Siteimprove Analytics
Siteimprove Analytics is a service that uses cookies to collect information and report site usage statistics. We use Siteimprove to collect statistics about site usage such as when the visitor last visited the site. Details on cookies used by Siteimprove Analytics can be found in the article Siteimprove Analytics cookies.
HotJar
Sometimes we use HotJar alongside Google Analytics to understand how people use our website and to get their feedback through tools such as heatmaps, session recordings and surveys. Cookies are stored on your browser by HotJar. Find out which cookies are used in the article Hotjar Cookie Information.
Optimal Workshop
Sometimes we use services from Optimal Workshop to help us improve our website. The website pop-ups we use to recruit people for Optimal surveys and tests use a cookie to make sure you do not see them every time you visit our site. Details about cookies used by Optimal Workshop can be found in the article Optimal Workshop cookie policy.
Advertising cookies at Massey
Our website also uses advertising technologies referred to as beacons, pixels or tags that use cookies to allow us to serve and measure ads online.
Google Ads
Sometimes we use Google Ads Remarketing tags to serve advertising to users based on how they use our website. Google Ads Remarketing uses cookies in order to collect or receive information from our website in order to serve and measure targeted ads. You can opt out or change how Google delivers ads to you using the Google guide Opt out of seeing personalised ads.
Facebook Pixel
Sometimes we use Facebook Pixel to serve advertising to users based on how they use our website. Facebook Pixel uses cookies in order to collect or receive information from our website in order to serve and measure targeted ads. You can opt out or change how Facebook delivers ads to you using Facebook’s guide Managing your account.
More information about website privacy
Visit our Privacy at Massey University page to learn more.