Innovative ideas emerging from the Grand Ideas Competition

The competition highlighted the university's commitment to fostering creativity and entrepreneurship among its student body. This semester’s competition was particularly notable for its focus on sustainable and health-focused innovations.

From the 40 entries that were received, five were selected as finalist to submit a pre-recorded video pitch. The judges have now announced the three winners that will receive seed funding to help further develop their ideas.

First place: Sophie West

Taking home first place was Sophie West, who impressed the judges with her innovative menstrual cup cleaner called Arla. Recognising the growing popularity of menstrual cups as an eco-friendly alternative to disposable products, Sophie developed a compact, portable device that simplifies the cleaning process. Her invention not only promotes hygiene but also encourages more people to adopt sustainable menstrual products.

Sprout Agritech Venture Associate and competition judge Marie Leroux says Sophie captivated the judges and was unanimously selected as the winner of the Grand Ideas final.

“With a clear vision to revolutionise women's health, she is developing an innovative equipment that empowers women to conveniently and confidently use menstrual cups outside the home, breaking long-standing barriers to accessibility and comfort. We're looking forward to seeing Sophie validate her idea further and transform it into a tangible solution.”

Sophie says seeing a fellow design master’s student win Grand Ideas last semester inspired her to enter.

“This has impacted my journey by allowing me the resources to further test and develop Arla to better fit user needs. The experience I have gained from participating has been the confidence to talk about my idea and share what matters to people. There is always more to say, so knowing what is most important has been a key learning.”

Second place: Charlotte Rempala, Sarah Hughes, Gabby Anderson, Mieke Van Den Bergh and Bronwyn Katie

Second place went to a team comprised of Charlotte Rempala, Sarah Hughes, Gabby Anderson, Mieke Van Den Bergh and Bronwyn Katie. Their project plans to introduce a line of stylish jewellery designed to provide discreet menstrual pain relief. The jewellery offers a non-invasive way to alleviate discomfort.

Massey Business School Senior Tutor and competition judge Simon Cope says he was impressed with the team's pitch for their acupressure jewellery concept.

“Their unique approach to addressing a common problem has potential, and with careful execution they could create a successful and impactful product in the women's health market.”

Charlotte Rempala says they knew from the start that they wanted to take their idea further, but didn't know how.

“The Grand Ideas competition gave us that opportunity. We were able to expand our vision and learn more through mentorships and real-world experience. This competition allowed us to take this from just being an ‘idea’ to becoming a possible reality. We were motivated to push harder, beyond university classes, and are so glad we did.

“Talking directly to your audience through market research can lead to lots of support from the community as well as different perspectives that can enhance a project. This can help in learning key parts of the industry.”

Third place: Matthew Coogan

Third place went to Matthew Coogan for pitching an alternative insulation material made from New Zealand wool. Capitalising on the natural insulating properties of wool, Matthew's innovation offers a sustainable and efficient option for the construction industry. His solution not only supports local agriculture but also contributes to energy efficiency in buildings.

Precycle Chief Executive Officer and competition judge Nelson Harper says Matthew was very passionate about a problem affecting a lot of kiwis. He looked at two markets both needing disruption and innovation - wool and building insulation.

“Entering the building materials market takes time and has some hurdles, but if he pulls together a good team and keeps exploring the market he has potential to add real value to New Zealand’s wool industry.”

Matthew says if you’re thinking about entering the competition next time, just go for it.

“There’s more to be gained from this competition than just the prize money. It’s one thing to learn about business in a lecture hall, it’s another thing to put those concepts into practice. It’s one thing to have an idea in your head, it’s another thing to present your idea to others. The feedback I received during the process not only gave me more direction but also taught me to better present my idea to others. So my advice to you is just do it! What’ve you got to lose?”The Grand Ideas Competition serves as a platform for students and staff to address pressing issues ranging from environmental sustainability to personal health. The judges praised all participants for their ingenuity and the practicality of their solutions.

Massey University continues to nurture a culture of innovation, encouraging students to think critically and develop solutions that address real-world problems. The success of this semester’s competition underscores the university's role in shaping the next generation of leaders and change-makers. The programme is supported by the university’s strategic initiative Pūrehuroatanga, the commitment to addressing the challenges of equity and parity for priority learner groups.

For more information about the Grand Ideas Competition and how to get involved next year, visit Massey University's student enterprise website.