Qualification Regulations
Part I
These regulations are to be read in conjunction with all other Statutes and Regulations of the University including General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas, and Graduate Certificates.
Part II
Admission
1. Admission to the Graduate Diploma (Marketing) requires that the candidate will:
(a) have been awarded or qualified for an advanced diploma or associate degree, or equivalent;
(b) have achieved an overall academic score of 6.0 in an IELTS assessment, with no band score less than 5.5 or equivalent TOEFL score, or other evidence acceptable to Academic Board.
Qualification requirements
2. Candidates for the Graduate Diploma (Marketing) shall follow a flexible programme of study, which shall consist of courses totalling at least 120 credits, comprising at least:
(a) Courses as defined by the Schedule for the Qualification;
and including:
(b) attending field trips, studios, workshops, tutorials and laboratories as required.
Specialisations
3. The Graduate Diploma (Marketing) awarded without an endorsement.
Completion requirements
4. The timeframes for completion as outlined in the General Regulations for Undergraduate Degrees, Undergraduate Diplomas, Undergraduate Certificates, Graduate Diplomas and Graduate Certificates will apply.
5. Candidates may be graduated when they meet the Admission, Qualification and Academic requirements within the prescribed timeframes.
6. Candidates who do not meet the requirements for graduation may, subject to the approval of Academic Board, be awarded an appropriate Certificate should they meet the relevant Qualification requirements.
7. Notwithstanding Regulation 5, candidates intending to progress to the Massey Master of Management will not graduate with the Graduate Diploma (Marketing). The 700-level courses completed under the Graduate Diploma (Marketing) will be transferred into the Master of Management.
Unsatisfactory academic progress
8. The general Unsatisfactory Academic Progress regulations will apply.
Schedule for the Graduate Diploma (Marketing)
Course planning key
- Prerequisites
- Courses that need to be completed before moving onto a course at the next level. For example, a lot of 200-level courses have 100-level prerequisite courses.
- Corequisites
- Courses that must be completed at the same time as another course are known as corequisite courses.
- Restrictions
- Some courses are restricted against each other because their content is similar. This means you can only choose one of the offered courses to study and credit to your qualification.
Key terms for course planning
- Courses
- Each qualification has its own specific set of courses. Some universities call these papers. You enrol in courses after you get accepted into Massey.
- Course code
- Each course is numbered using 6 digits. The fourth number shows the level of the course. For example, in course 219206, the fourth number is a 2, so it is a 200-level course (usually studied in the second year of full-time study).
- Credits
- Each course is worth a number of credits. You combine courses (credits) to meet the total number of credits needed for your qualification.
- Specialisations
- Some qualifications let you choose what subject you'd like to specialise in. Your major or endorsement is what you will take the majority of your courses in.
Compulsory courses (Choose 120 credits from)
Course code: 115321 Academic Language for Postgraduate Study 15 credits
The course provides students from a range of educational backgrounds/cultures and language settings with the academic language skills needed for final year undergraduate and postgraduate study. It equips students whose first language is not English with the necessary skills to successfully engage in group work, communicate effectively in collaborations with others, and gain confidence in building productive relationships to achieve their learning outcomes.
View full course detailsCourse code: 115322 Critical and Contextual Thinking Skills for Postgraduate Study 15 credits
This course aims to enable students to develop the critical and analytical thinking skills essential for studying at the final year of undergraduate and at postgraduate level. Students will learn to critically engage with academic reading material to examine and evaluate the argument of others. Students will learn to identify the difference between critical analysis and description and be able to better formulate an argument effectively in their own writing. Students will participate in interactive workshops to develop confidence in their ability to apply critical thinking strategies. Students will analyse differing viewpoints, challenge the views of others and clearly communicate their own position.
View full course detailsCourse code: 115323 Advanced Communication for Postgraduate Study 15 credits
This course takes an andragogical approach to develop students from a range of educational backgrounds and cultures such that they can adeptly navigate differing contexts demanding diverse language competencies. The skills developed extend the ability and reach of students through the use of real-world business contexts and contexts requiring differing genres and lexicons. It equips students whose first language is not English with the necessary skills to transition successfully between different contexts as effective communicators.
View full course detailsCourse code: 115324 Intercultural Competence 15 credits
This course will provide students with an understanding of how to interact, participate and communicate effectively in Aotearoa New Zealand. Emphasis will be placed on providing students with opportunities to understand their own culture, develop meaningful and empathic understandings of other cultures (with reference to Aotearoa New Zealand) and how they relate to each other. This course will also develop knowledge, understanding and intercultural communication skills that will enable students to participate effectively in a range of personal and professional contexts.
View full course detailsCourse code: 115758 Interpersonal Communication at Work 15 credits
An introduction to the theory and practice of interpersonal communication.
View full course detailsCourse code: 115759 Current Issues in Business 15 credits
Comprehensive examination of contemporary business issues providing a contextual platform for further study of business specialisations.
View full course detailsCourse code: 156700 Essentials of Marketing 30 credits
An introduction to the theory and practice of marketing. This course assumes no previous background in marketing.
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