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Head of School

Professor Bill Fish
Turitea Site
Palmerston North
Phone: +64 6 951 6559
Email: W.J.Fish@massey.ac.nz

Dr Elena Maydell staff profile picture

Contact details +6449793550

Dr Elena Maydell

Senior Lecturer in Public Relations

Doctoral Co-Supervisor
School of Humanities Media and Creative Comm

Ph.D. Victoria University of Wellington

Professional

Contact details

  • Ph: +64 4 979 3550
    Location: 5F43, Block 5
    Campus: Wellington

Qualifications

  • Doctor of Philosophy - Victoria University (2010)

Certifications and Registrations

  • Licence, Co-Supervisor, Massey University

Prizes and Awards

  • True Massey Business School "STAR" - Excellence in Student Support - Massey Business School (2018)
  • True Massey Business School "STAR" - Excellence in Distance Teaching - Massey Business School (2014)

Research Expertise

Research Interests

Identity Studies, Public Relations, Media Studies, Cross-cultural Communication, Minority Discourse, Immigration Studies, Discourse Theory, Research Methods

Thematics

21st Century Citizenship

Area of Expertise

Field of research codes
Communication and Media Studies (200100): Cultural Studies (200200): Languages, Communication And Culture (200000): Multicultural, Intercultural and Cross-cultural Studies (200209)

Research Outputs

Journal

Maydell, E. (2025). Decolonizing the Queer Project of Aotearoa New Zealand: Weaving Takatāpui Identity into Queer Spaces. International Journal of Communication. 19, 1129-1147 Retrieved from https://ijoc.org/index.php/ijoc/article/view/23834/4936
[Journal article]Authored by: Maydell, E.
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Wolff, S., & Maydell, E. (2024). ‘Who am I now?’ the lived experiences and identity construction of individuals following bariatric surgery. Communication Research and Practice. Latest Articles, 1-13 Retrieved from https://www.tandfonline.com/doi/full/10.1080/22041451.2024.2401270
[Journal article]Authored by: Maydell, E.
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Yotes, T., Croucher, SM., & Maydell, E. (2024). Prejudice toward the Xinyimin in Indonesia: testing the integrated threat model. Communication Research Reports. 41(4), 243-252
[Journal article]Authored by: Maydell, E.
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Kaulback, M., & Maydell, E. (2024). Impact of Media and Culture on Constructions of Homomasculinity Among Gay and Queer Men in Aotearoa New Zealand. International Journal of Communication. 18, 2087-2106
[Journal article]Authored by: Maydell, E.
Read article at Massey Research Online: MRO icon
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2
Kaulback, M., & Maydell, E. (2023). Post-gay identities: narrative analysis of homomasculinity among gay and queer men in Aotearoa New Zealand. Communication Research and Practice. 9(2), 216-234
[Journal article]Authored by: Maydell, E.
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Maydell, E., Tuffin, K., & Brittain, E. (2022). The effect of media populism on racist discourse in New Zealand. Critical Discourse Studies. 19(3), 309-325
[Journal article]Authored by: Brittain, E., Maydell, E.
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4
1
Nguyen, T., Croucher, SM., Diers-Lawson, A., & Maydell, E. (2021). Who’s to blame for the spread of COVID-19 in New Zealand? Applying attribution theory to understand public stigma. Communication Research and Practice. 7(4), 379-396
[Journal article]Authored by: Maydell, E.
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20
Maydell, E. (2020). The Visual Representation of Indigenous Cultural Identities in Australian and New Zealand Tourism Campaigns. Visual Communication Quarterly. 27(4), 183-195
[Journal article]Authored by: Maydell, E.
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Maydell, E. (2020). "And in Israel we became Russians straight away": Narrative analysis of Russian-Jewish identity in the case study of double migration. Narrative Inquiry. 30(2), 404-426
[Journal article]Authored by: Maydell, E.
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4
1
Sligo, F., & Maydell, E. (2022). International student interns: how valued by host enterprises?. Journal of Vocational Education and Training. 74(2), 270-288
[Journal article]Authored by: Maydell, E.
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Zafra, N., & Maydell, E. (2018). Facing the information void: A case study of Malaysia Airlines’ media relations and crisis communication during the MH370 disaster. Asia Pacific Public Relations Journal. 19, 41-65 Retrieved from https://www.pria.com.au/public/38/files/Asia%20Pacific%20PR%20Journal/Volume%2019/109-339-1-PB.pdf
[Journal article]Authored by: Maydell, E.
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Maydell, E. (2018). ‘It just seemed like your normal domestic violence’: ethnic stereotypes in print media coverage of child abuse in New Zealand. Media, Culture and Society. 40(5), 707-724
[Journal article]Authored by: Maydell, E.
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23
13
Tuffin, K., Brittain, E., & Maydell, E. (2018). Psychology, community, and the recovering racist. Journal of Community and Applied Social Psychology. 28(4), 272-283
[Journal article]Authored by: Brittain, E., Maydell, E.
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2
1
Maydell, E. (2016). We Need engineers, not russian brides: cultural stereotypes in New Zealand print media and what the engineers have to say. Communication Research and Practice. , 1-23 Retrieved from http://www.tandfonline.com/
[Journal article]Authored by: Maydell, E.
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Maydell, E., & Diego-Mendoza, MS. (2014). Job-entry and on-the-job discrimination as a barrier to successful employment for immigrants in New Zealand. Communication Journal of New Zealand. 14(1), 5-34 Retrieved from https://nzca.org/journal/
[Journal article]Authored by: Maydell, E.
Maydell, E. (2010). Methodological and analytical dilemmas in autoethnographic research. Journal of Research Practice. 6(1)
[Journal article]Authored by: Maydell, E.
Read Abstract: abstract icon
20
Maydell, E., & Wilson, MS. (2009). Identity Issues and Challenges Faced by Russian Immigrants in New Zealand. Cosmopolitan Civil Societies Journal. 1(1), 103-127
[Journal article]Authored by: Maydell, E.
Read article at Massey Research Online: MRO icon
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Maydell, E., Masgoret, A-M., & Ward, T. (2007). Problems in Psychological and Socio-cultural Adaptation among Russian-speaking Immigrants in New Zealand. Social Policy Journal of New Zealand. 30, 178-198 Retrieved from http://www.msd.govt.nz/about-msd-and-our-work/publications-resources/journals-and-magazines/social-policy-journal/index.html
[Journal article]Authored by: Maydell, E.
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Maydell, E. (2006). Multiple re-construction of identity in the case-study of an immigrant woman in New Zealand. AUSTRALIAN JOURNAL OF PSYCHOLOGY. 58, 38-38
[Journal article]Authored by: Maydell, E.

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Conference

Maydell, E.Decolonizing the gendered history of Aotearoa New Zealand: Weaving Takatāpui identity into queer spaces.. . Christchurch, New Zealand
[Conference Paper]Authored by: Maydell, E.
Jackson, R., & Maydell, E.Weaving a Rainbow: Decolonizing methodologies in establishing a Rainbow artmaking group.. . Christchurch, New Zealand
[Conference Paper]Authored by: Maydell, E.
Maydell, E.‘Fear of Losing Out’ – the fears of looming crises and discontent as the fuel for propaganda and power games.. . QUT, Brisbane, Australia
[Conference Paper]Authored by: Maydell, E.
Maydell, E.Queer humanism for social and environmental justice in public relations and promotional communication.. . Griffith University, Gold Coast, Australia
[Conference Paper]Authored by: Maydell, E.
Maydell, E.Visual affordances of gaming and social media platforms for identity construction of trans and non-binary users.. . QUT, Brisbane, Australia
[Conference Paper]Authored by: Maydell, E.

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Wolff, S., & Maydell, E.(2024). ‘Who am I now?’ the lived experiences and identity construction of individuals following bariatric surgery. Paper presented at the meeting of Communication Research and Practice
[Conference Paper]Authored by: Maydell, E.
Read Abstract: abstract icon
1
Maydell, E.Communication Challenges Faced by Trans and Non-Binary People in Aotearoa New Zealand Healthcare. . Wellington, New Zealand
[Conference Paper]Authored by: Maydell, E.
Maydell, E.Effective Communication with Media in Times of Crises: The Case of the Air Crash Investigation. . Waikiki, Hawaii, USA
[Conference Paper]Authored by: Maydell, E.
Maydell, E.Preliminary analysis of media constructions of trans and non-binary identities in Aotearoa New Zealand. . Wollongong, Australia
[Conference Paper]Authored by: Maydell, E.
Maydell, E., & Kaulback, M.Post-Gay Identities: Narrative Analysis of Homomasculinity among Gay and Queer Men in Aotearoa New Zealand. . Seattle, Washington, USA
[Conference Paper]Authored by: Maydell, E.
Kaulback, M., & Maydell, E.Narrative analysis of homomasculine identity of gay and queer men in New Zealand. . Online
[Conference Paper]Authored by: Maydell, E.
Maydell, E., & Kaulback, M.Beyond ‘a hierarchy of pecs and penises’: How gay and queer men contest, resist, negotiate, and perform masculinity. . Melbourne, Australia
[Conference Paper]Authored by: Maydell, E.
Maydell, E. (2020, May). The Visual Representation of Indigenous Heritage and Imagery in Australian and New Zealand Tourism Campaigns. Presented at The 70th ICA Pre-Conference “Visual Communication and Marginality”. Gold Coast, Australia.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2020, May). Designing the Assessment Structure to Enhance Authenticity and Teamwork among International Students in New Zealand. Presented at 70th ICA Pre-Conference “Opportunities, Tensions, and Challenges of Global Higher Education”. Bond University, Gold Coast, Australia.
[Conference Oral Presentation]Authored by: Maydell, E.
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Maydell, E. (2019, December). The (Mis)Representation and Appropriation of Indigenous Heritage and Imagery in Australian and New Zealand Tourism Campaigns. Presented at Cultural Studies Association of Australasia Conference 2019: “Cultural Transformations”. Brisbane, Australia.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2019, July). Making Use of Indigenous Culture in National Tourism Campaigns. Presented at WCA ABC 2019 Conference “Global North – Global South”. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2019, May). New Zealand Media Coverage of Female Politicians during the 2017 Election Campaign. Presented at The 69th ICA Post-Conference “Politics, Gender and Communication: Theoretical Insights and Empirical Evidence”. Washington, D.C., USA.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2019). The Use of Indigenous Imagery in National Tourism Campaigns. Poster session presented at the meeting of The 69th ICA Conference “Communication beyond Boundaries”. Washington, D.C., USA
[Conference Poster]Authored by: Maydell, E.
Maydell, E., Tuffin, K., & Brittain, E. (2019, May). Developing Theory on Media Populism. Presented at The 69th ICA Pre-Conference “Crafting Theory. Methods of Theory Building in Communication”. Washington, D.C., USA.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E., Tuffin, K., & Brittain, E. (2018, July). “We All Bleed the Same Colour”: Discursive Strategies Utilised in Debates on Racism in New Zealand Media. Presented at The 2018 ANZCA Conference “Multiple Realities”. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2018, May). The Interplay of Voice and Voices in the Case Study on Russian-Jewish Identity. Presented at the 68th ICA Pre-Conference “Voice and Voices: Exploring Tensions between Plurivocity and Univocity”. Prague, Czech Republic.
[Conference Oral Presentation]Authored by: Maydell, E.
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Maydell, E., Tuffin, K., & Brittain, E. (2018, May). “After all this is a democracy… and the people have spoken”: Populist Discourses in New Zealand Media Debates on Racism. Presented at the 68th ICA Pre-Conference “Global Perspectives on Populism and the Media”. Budapest, Hungary.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E., Tuffin, K., & Brittain, E. (2017, December). “Wisdom of the crowd” or “the tyranny of the majority”: Constructing democracy and debating racism in Taranaki Daily News. Presented at Cultures of Capitalism – Cultural Studies Association of Australasia Conference. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2013, December). Media Coverage of Child Abuse in Three Major New Zealand Newspapers. Presented at 4th New Zealand Discourse Conference of the APS and NZPsS. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.
Maydell, E. (2008). Portrayal of Russian immigrants in New Zealand media. In Australian Journal of Psychology Vol. 60 (pp. 36 - 36). , The 37th Annual Meeting of Australasian Social Psychologists: Wiley
[Conference Abstract]Authored by: Maydell, E.
Maydell, E. (2006). Construction of identity by Russian-speaking immigrants in New Zealand. In Australian Journal of Psychology Vol. 58 (pp. 163 - 163). , The Joint Conference of the Australian Psychological Society and the New Zealand Psychological Society: Wiley
[Conference Abstract]Authored by: Maydell, E.
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Consultancy and Languages

Languages

  • English
    Last used: Current
    Spoken ability: Excellent
    Written ability: Excellent
  • Russian
    Last used: Current
    Spoken ability: Excellent
    Written ability: Excellent

Teaching and Supervision

Contact Supervisor

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 1 1

Current Doctoral Supervision

Co-supervisor of:

  • Duming Wang - Doctor of Philosophy
    Online Publics in Mainland China: The Power Relations between Online Expression and State Censorship on Weibo

Completed Doctoral Supervision

Co-supervisor of:

  • 2025 - Tommy Yotes - Doctor of Philosophy
    Prejudice toward Chinese Indonesians and the Xinyimin in Indonesia: An integrated threat approach

Media and Links

Media

  • 16 Aug 2019 - Online
    Boeing 737 MAX crisis: Losing the narrative (P IV)
    Dr. Elena Maydell, a lecturer at Massey University, who has extensively studied aviation crisis communication, like the Malaysia Airlines MH370 case, notes how important and crucial crisis management

Other Links

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Last updated on Monday 24 February 2025