School of Agriculture and Environment staff

Dr Wei Yang staff profile picture

Contact details +6469516357

Dr Wei Yang PhD

Senior Lecturer in Farm Management/Agribusiness

School of Agriculture and Environment

I’m a trained economist working in the research field of agriculture and environment, with strong collaborations with national and international research institutes. I have over ten years of experience in conducting and leading multidisciplinary research projects, including OurLandand Water, Endeavour, and Catalyst Fund.  I have published multiple papers in high-impact journals and presented my findings at national and international conferences. I am passionate about using data and evidence to inform policy and decision-making and to promote sustainable development and environmental stewardship. I have successfully finished several postgraduate students' supervision and held several visiting students and research fellowships.

Professional

Contact details

  • Location: 257, AgHort A
    Campus: Manawatu

Qualifications

  • Doctor of Philosophy - University of Auckland (2017)

Research Expertise

Research Interests

Applied economics;

Spatial econometrics;

Social network analysis;

Value chain analysis

Thematics

Resource Development and Management, Health and Well-being, Future Food Systems

Area of Expertise

Field of research codes
Agricultural And Veterinary Sciences (070000):
Agricultural Economics (140201):
Agriculture, Land and Farm Management (070100):
Applied Economics (140200): Economics (140000): Environment and Resource Economics (140205):
Environmental Management (050205): Environmental Science and Management (050200): Environmental Sciences (050000):
Farm Management, Rural Management and Agribusiness (070106):
Natural Resource Management (050209):
Sustainable Agricultural Development (070108)

Keywords

Agricultural and environmental economics;

Behaviour studies;

Economic modelling;

Market and nonmarket valuation

Research Outputs

Journal

Feng, L., Yang, W., yun, J., & zhang, Y. (2024). The path of social integration of migrants in poverty alleviation relocation: A case study of dongchuan from Yunnan plateau mountainous areas. Journal of Rural Studies. 110
[Journal article]Authored by: Yang, W.
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Qu, Z., Yang, W., Allison, A., & Blackett, P. (2024). Economic indicator system for adaptive monitoring of compound climate change risks. Societal Impacts. 4
[Journal article]Authored by: Yang, W.
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Yang, W., Zhaohua, L., Le, W., & Yang, W. (2024). IMPACTS OF RISK PREFERENCE AND SOCIAL INSURANCE ON HOUSEHOLD FINANCIAL MARKET PARTICIPATION IN CHINA: ARE THERE DIFFERENCES BETWEEN URBAN AND RURAL RESIDENTS?. Applied Finance Letters. 13, 2-13
[Journal article]Authored by: Yang, W.
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Liu, T., Yang, W., & Liu, J. (2025). Branding in an Online Selling Era: The Interaction and Performance Enhancement Effects of E-Marketing and Branding for Commercial Farmers in China. Agribusiness.
[Journal article]Authored by: Yang, W.
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Wang, M., Islam, S., & Yang, W. (2025). Supply chain risks in the dairy industry. Benchmarking.
[Journal article]Authored by: Yang, W.
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Yang, W., Lu, Y., Wang, L., & Xu, Y. (2024). To Achieve Carbon Neutrality, What Do Individual Residents Say? A Case Study of Yunnan Province of China Based on Spatial Analysis. SAGE Open. 14(4)
[Journal article]Authored by: Yang, W.
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Yang, W., Vatsa, P., Ma, W., & Zheng, H. (2023). Does mobile payment adoption really increase online shopping expenditure in China: A gender-differential analysis. Economic Analysis and Policy. 77, 99-110
[Journal article]Authored by: Yang, W.
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22
Yang, W., Tantiwat, W., Renwick, A., Revoredo-Giha, C., & Wang, L. (2023). The role of credence attribute claims in food product launch – a comparative study of New Zealand and Australia. British Food Journal. 125(7), 2588-2609
[Journal article]Authored by: Yang, W.
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2
Dorner, Z., Knook, J., Yang, W., & Stahlmann-Brown, P. (2023). Busy road frontage influences on-farm adoption of visible good management practices. Journal of Rural Studies. 99, 45-52
[Journal article]Authored by: Yang, W.
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3
Yang, W., & Le, BAP. (2023). Do consumers care about environmentally sustainable attributes along the food supply chain? —A systematic literature review. AIMS Agriculture and Food. 8(2), 513-533
[Journal article]Authored by: Yang, W.
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4
Yang, W., Phong, LQ., De Silva, TA., & Penelope, J. (2023). Are we ready to transition to sustainable sheep production in New Zealand? A critical analysis from the perspectives of transition intention and sustainable tool adoption. British Food Journal. 125(12), 4445-4469
[Journal article]Authored by: Yang, W.
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1
Yang, W., Wang, L., & Zhang, X. (2023). Online or not online: the impact of business owner’s risk preference on the adoption of e-business. Electronic Commerce Research.
[Journal article]Authored by: Yang, W.
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4
Zhang, H., Ma, W., Li, J., & Yang, W. (2023). Can citrus farmers earn more from selling online?. Economic Analysis and Policy. 80, 1549-1560
[Journal article]Authored by: Yang, W.
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4
Liu, J., Yang, W., & Cong, L. (2022). The role of value co-creation in linking green purchase behavior and corporate social responsibility – An empirical analysis of the agri-food sector in China. Journal of Cleaner Production. 360
[Journal article]Authored by: Yang, W.
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36
Yang, W., & Fang, L. (2021). Consumer Willingness to Pay for Food Safety Attributes in China: A Meta-Analysis. Journal of International Food and Agribusiness Marketing. 33(2), 152-169
[Journal article]Authored by: Yang, W.
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18
Yang, W., Edwards, JP., Eastwood, CR., Dela Rue, BT., & Renwick, A. (2021). Analysis of adoption trends of in-parlor technologies over a 10-year period for labor saving and data capture on pasture-based dairy farms. Journal of Dairy Science. 104(1), 431-442
[Journal article]Authored by: Yang, W.
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20
Yang, W., Qi, J., Arif, M., Liu, M., & Lu, Y. (2021). Impact of information acquisition on farmers’ willingness to recycle plastic mulch film residues in China. Journal of Cleaner Production. 297
[Journal article]Authored by: Yang, W.
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47
Yang, W., & Knook, J. (2021). Spatial evaluation of the impact of a climate change participatory extension programme on the uptake of soil management practices*. Australian Journal of Agricultural and Resource Economics. 65(3), 539-565
[Journal article]Authored by: Yang, W.
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6
Yang, W., Renwick, A., Tantiwat, W., Revoredo-Giha, C., & Wu, D. (2021). Food product launch and positioning in China—Do claims of credence attributes matter?. Agribusiness. 37(4), 915-926
[Journal article]Authored by: Yang, W.
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5
Tantiwat, W., Gan, C., & Yang, W. (2021). The estimation of the willingness to pay for air-quality improvement in thailand. Sustainability (Switzerland). 13(21)
[Journal article]Authored by: Yang, W.
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14
Yang, W., Rennie, G., Ledgard, S., Mercer, G., & Lucci, G. (2020). Impact of delivering ‘green’ dairy products on farm in New Zealand. Agricultural Systems. 178
[Journal article]Authored by: Yang, W.
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11
Payen, S., Falconer, S., Carlson, B., Yang, W., & Ledgard, S. (2020). Eutrophication and climate change impacts of a case study of New Zealand beef to the European market. Science of the Total Environment. 710
[Journal article]Authored by: Yang, W.
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18
Yang, W., & Sharp, B. (2019). Spatial analysis of dairy yields response to intensive farming in New Zealand. China Agricultural Economic Review. 11(1), 79-99
[Journal article]Authored by: Yang, W.
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1
Yang, W., & Renwick, A. (2019). Consumer Willingness to Pay Price Premiums for Credence Attributes of Livestock Products – A Meta-Analysis. Journal of Agricultural Economics. 70(3), 618-639
[Journal article]Authored by: Yang, W.
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65
Zydenbos, SM., Taylor, AL., Yang, W., O’callaghan, M., Hardwick, S., Townsend, RJ., . . . Dynes, RA. (2019). An innovation systems approach to understanding the impacts of grass grub damage in irrigated canterbury dairy pastures. Journal of New Zealand Grasslands. 81, 163-170
[Journal article]Authored by: Yang, W.
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3
Yang, W., & Sharp, B. (2017). Spatial Dependence and Determinants of Dairy Farmers’ Adoption of Best Management Practices for Water Protection in New Zealand. Environmental Management. 59(4), 594-603
[Journal article]Authored by: Yang, W.
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18

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Conference

Yang, W., & Wang, L.Impact of farmer group participation on the adoption of sustainable farming practices—spatial analysis of New Zealand dairy farmers. Annals of Public and Cooperative Economics. 94 (3)(pp. 701 - 717). 1370-4788.
[Conference]Authored by: Yang, W.
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6

Uncategorised

Yang, W., Harrison, S., Blackett, P., & Alison, A.MayJanuary
[Preprint]Authored by: Yang, W.
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Yang, W., Tanner, C., Holland, P., & Qu, Z.NovemberJanuary
[Preprint]Authored by: Yang, W.
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Consultancy and Languages

Languages

  • Chinese
    Last used: Native speaker
    Spoken ability: Excellent
    Written ability: Excellent

Teaching and Supervision

Teaching Statement

Prior to Massey, I used to teach undergraduate- and postgraduate-level courses across a variety of economics and business disciplines, including macro- and micro-economics, econometrics, environmental economics, introduction to NZ agribusiness, stats for business, and data analytics.

Contact Supervisor

Graduate Supervision Statement

Prior to Massey University, I worked at Lincoln University and successfully completed 2 master's students and 4 Ph.D. students supervision as co-supervisor, and secured a research fund as main supervisor for a PhD research project (expected to finish 2025). Besides, I successfully helped 2 students (1 master's and 1 PhD) and 5 researchers from China to get scholarships from the China Scholarship Council to visit Lincoln University and NIWA - I was the supervisor and holder. 


Media and Links

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Last updated on Monday 27 February 2023