Journal
Chung, HFL., Sima, H., Ho, MHW., & Pichugin, D. (2024). Towards export success: The role of inter-cultural B2B relationships, immigrant managers and cultural distance.
Industrial Marketing Management. 120, 29-48
[Journal article]Authored by: Chung, F.Read article at Massey Research Online:
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Huang, TL., & Chung, HFL. (2024). Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention.
Journal of Research in Interactive Marketing. 18(1), 6-30
[Journal article]Authored by: Chung, F.Read Online:
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Tung, RL., Chung, HFL., Jou, JB., & Rowley, C. (2023). Influences on selecting executives: the case of gender and race in managerial decisions in Taiwan.
Journal for International Business and Entrepreneurship Development. 15(3), 329-354
[Journal article]Authored by: Chung, F.Read Online:
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Sima, H., Chung, HFL., & Liu, Y. (2023). Organizational learning, strategic guanxi networking, co-creation marketing strategy and B2B export performance: evidence from emerging market export venture.
Journal of Business and Industrial Marketing.
[Journal article]Authored by: Chung, F.Read Online:
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Huang, TL., Chung, HFL., & Chen, X. (2023). Digital modality richness drives vivid memory experience.
Journal of Research in Interactive Marketing. 17(6), 921-939
[Journal article]Authored by: Chung, F.Read Online:
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Liu, Y., Chung, HFL., Zhang, Z., & Wu, M. (2023). The dark side of mobile apps: when and how technical security matters for in-app purchases?.
Asia Pacific Journal of Marketing and Logistics. 35(12), 2965-2982
[Journal article]Authored by: Chung, F.Read Online:
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Liu, Y., Chung, HFL., Zhang, Z., & Wu, M. (2023). When and how digital platforms empower professional services firms: an agility perspective.
Journal of Service Theory and Practice. 33(2), 149-168
[Journal article]Authored by: Chung, F.Read Online:
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Liu, Y., Chung, HFL., & Mi, L. (2023). Fostering sustainable logistics businesses: the role of innovation ecosystems and institutional contexts for logistics firms in China.
Asia Pacific Journal of Marketing and Logistics. 35(1), 35-53
[Journal article]Authored by: Chung, F.Read Online:
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Chiang, LL., Huang, TL., & Chung, HFL. (2022). Augmented reality interactive technology and interfaces: a construal-level theory perspective.
Journal of Research in Interactive Marketing. 16(4), 683-698
[Journal article]Authored by: Chung, F.Read Online:
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Wu, M., Liu, Y., Chung, HFL., & Guo, S. (2022). When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? An integration of process and modularization analysis.
Journal of Business Research. 139, 843-854
[Journal article]Authored by: Chung, F.Read Online:
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Kingshott, RPJ., Chung, HFL., Putranta, MP., Sharma, P., & Sima, H. (2021). Religiosity and psychological contracts in Asian B2B service relationships.
Industrial Marketing Management. 98, 138-148
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL., & Ho, MHW. (2021). International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization.
European Journal of Marketing. 55(10), 2794-2822
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL., Kingshott, RPJ., MacDonald, RVG., & Putranta, MP. (2021). Dynamism and B2B firm performance: The dark and bright contingent role of B2B relationships.
Journal of Business Research. 129, 250-259
[Journal article]Authored by: Chung, F.Read Online:
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Ho, MHW., & Chung, HFL. (2020). Customer engagement, customer equity and repurchase intention in mobile apps.
Journal of Business Research. 121, 13-21
[Journal article]Authored by: Chung, F.Read Online:
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Wang, CL., Wang, Y., Wei, J., & Chung, H. (2020). Understanding experiential consumption: theoretical advancement and practical implication.
Asia Pacific Journal of Marketing and Logistics. 32(6), 1173-1176
[Journal article]Authored by: Chung, F.Edited by: Chung, F.Read Online:
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Wang, CL., & Chung, HFL. (2020). Business networking and innovation of Asian enterprises in Western countries: The moderation of institutional distance.
Industrial Marketing Management. 88, 152-162
[Journal article]Authored by: Chung, F.Read Online:
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Ho, MHW., Chung, HFL., Kingshott, R., & Chiu, CC. (2020). Customer engagement, consumption and firm performance in a multi-actor service eco-system: The moderating role of resource integration.
Journal of Business Research. 121, 557-566
[Journal article]Authored by: Chung, F.Read Online:
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Wu, HH., Tipgomut, P., Chung, HFL., & Chu, WK. (2020). The mechanism of positive emotions linking consumer review consistency to brand attitudes: A moderated mediation analysis.
Asia Pacific Journal of Marketing and Logistics. 32(2), 575-588
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL., Yen, DA., & Wang, CL. (2020). The contingent effect of social networking ties on Asian immigrant enterprises' innovation.
Industrial Marketing Management. 88, 414-425
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL., Ding, Z., & Ma, X. (2019). Organisational learning and export performance of emerging market entrepreneurial firms: The roles of RBV mechanism and decision-making approach.
European Journal of Marketing. 53(2), 257-278
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL. (2019). How guanxi networking matters in the relation between market orientation and innovation in Asian emerging economies – the case of Markor.
Journal of Business and Industrial Marketing. 34(4), 836-849
[Journal article]Authored by: Chung, F.Read Online:
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Kingshott, RPJ., Sharma, P., & Chung, HFL. (2018). The impact of relational versus technological resources on e-loyalty: A comparative study between local, national and foreign branded banks.
Industrial Marketing Management. 72, 48-58
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL., & Kuo, T. (2018). When and how managerial ties matter in international competitive strategy, export financial and strategic performance framework: A standardized or customized approach?.
European Journal of Marketing. 52(1-2), 260-278
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL., Wang, CL., Huang, PH., & Yang, Z. (2016). Organizational capabilities and business performance: When and how does the dark side of managerial ties matter?.
Industrial Marketing Management. 55, 70-82
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL., Yang, Z., & Huang, PH. (2015). How does organizational learning matter in strategic business performance? The contingency role of guanxi networking.
Journal of Business Research. 68(6), 1216-1224
[Journal article]Authored by: Chung, F.Read Online:
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Wang, CL., & Chung, HFL. (2013). The moderating role of managerial ties in market orientation and innovation: An Asian perspective.
Journal of Business Research. 66(12), 2431-2437
[Journal article]Authored by: Chung, F.Read Abstract:
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Chung, HFL., & Tung, RL. (2013). Immigrant social networks and foreign entry: Australia and New Zealand firms in the European Union and Greater China.
International Business Review. 22(1), 18-31 Retrieved from http://www.sciencedirect.com/science/article/pii/S0969593112000066
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL. (2012). Export market orientation, managerial ties, and performance.
International Marketing Review. 29(4), 403-423
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL., & Tung, RL. (2013). Immigrant social networks and foreign entry: Australia and New Zealand firms in the European Union and Greater China.
International Business Review. 22(1), 18-31
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL., Wang, CL., & Huang, PH. (2012). A contingency approach to international marketing strategy and decision-making structure among exporting firms.
International Marketing Review. 29(1), 54-87
[Journal article]Authored by: Chung, F.Read Online:
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Chung, F., Rose, E., & Huang, P. (2012). Linking international adaption strategy, immigrant effect, and performance: The case of home-host and cross-market scenario..
International Business Review. 21(1), 40-58 Retrieved from http://www.elsevire.co./locate/ibusrev
[Journal article]Authored by: Chung, F.Read Online:
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Tung, RL., & Chung, HFL. (2011). Editorial.
Journal of Asia Business Studies. 5(1), 1-5
[Journal article]Authored by: Chung, F.Read Online:
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Enderwick, P., Tung, RL., & Chung, HFL. (2011). Immigrant effects and international business activity: an overview.
Journal of Asia Business Studies. 5(1), 6-22
[Journal article]Authored by: Chung, F.Read Online:
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Tung, R., & Chung, F. (2011). Immigrant effect and international business management.
Journal of Asia Business Studies. 5(1), 4-5
[Journal article]Authored by: Chung, F.
Chung, HFL., Rose, E., & Huang, PH. (2012). Linking international adaptation strategy, immigrant effect, and performance: The case of home-host and cross-market scenario.
International Business Review. 21(1), 40-58
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL. (2011). Market orientation, guanxi, and business performance.
Industrial Marketing Management. 40(4), 522-533
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL. (2009). Structure of marketing decision making and international marketing standardisation strategies.
European Journal of Marketing. 43(5-6), 794-825
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL., Enderwick, P., & Naruemitmongkonsuk, J. (2010). Immigrant employee effects in international strategy: An exploratory study of international service firms.
International Marketing Review. 27(6), 652-675
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL. (2010). International marketing decision governance, standardisation, and performance: A framework in the cross-market scenario.
European Journal of Marketing. 44(11), 1642-1666
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL. (2010). Analysing marketing customization strategies in Australasian firms: A framework for services and goods exporters.
Asia Pacific Business Review. 16(4), 505-525
[Journal article]Authored by: Chung, F.Read Online:
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Tung, RL., & Chung, F. (2010). Diaspora and trade facilitation: The case of ethnic Chinese in Australia.
Asia Pacific Journal of Management. 27(3), 371-392
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL. (2008). Contribution of immigrant employees to international marketing standardisation strategies selection: An exploratory study.
European Journal of Marketing. 42(1-2), 16-22
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL. (2008). The impact of a centralised organisational structure on marketing standardisation strategy and performance: The experience of price, place and management processes.
Journal of Global Marketing. 21(2), 83-107
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL. (2007). International marketing standardisation strategies analysis: A cross-national investigation.
Asia Pacific Journal of Marketing and Logistics. 19(2), 145-167
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL. (2007). International marketing standardisation strategies analysis: A cross-national investigation.
Asia Pacific Journal of Marketing and Logistics. 19(2), 145-167
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL., & Wang, Z. (2007). Analysis of marketing standardization strategies- A "city" market framework.
Journal of Global Marketing. 20(1), 39-59
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL. (2005). An investigation of crossmarket standardisation strategies: Experiences in the European Union.
European Journal of Marketing. 39(11-12), 1345-1371
[Journal article]Authored by: Chung, F.Read Abstract:
![abstract icon](/massey/app_templates/_pagetemplates/pagelets/academic_outputs/images/abstract.jpg)
Chung, HFL. (2004). An empirical investigation of immigrant effects: The experience of firms operating in the emerging markets.
International Business Review. 13(6), 705-728
[Journal article]Authored by: Chung, F.Read Abstract:
![abstract icon](/massey/app_templates/_pagetemplates/pagelets/academic_outputs/images/abstract.jpg)
Chung, HFL. (2003). An Empirical Investigation of Marketing Programme and Process Elements in the Home-Host Scenario.
Journal of Global Marketing. 16(1-2), 141-186
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL. (2003). International Standardization Strategies: The Experiences of Australian and New Zealand Firms Operating in the Greater China Markets.
Journal of International Marketing. 11(3), 48-82
[Journal article]Authored by: Chung, F.Read Abstract:
![abstract icon](/massey/app_templates/_pagetemplates/pagelets/academic_outputs/images/abstract.jpg)
Chung, H. (2003). An empirical investigation of marketing programme and process elements in the home-host scenario.
Journal of Global Marketing. 16(1/2), 141-186
[Journal article]Authored by: Chung, F.Read Abstract:
![abstract icon](/massey/app_templates/_pagetemplates/pagelets/academic_outputs/images/abstract.jpg)
Chung, HFL. (2002). Determination of export channel strategies - The experience of New Zealand firms.
Journal of Asia-Pacific Business. 3(3), 25-52
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL., & Enderwick, P. (2001). An investigation of market entry strategy selection: Exporting vs foreign direct investment modes-a home-host country scenario.
Asia Pacific Journal of Management. 18(4), 443-460
[Journal article]Authored by: Chung, F.Read Online:
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Chung, HFL. (2001). An analysis of Taiwan's distribution system.
International Journal of Retail & Distribution Management. 29(2), 87-99
[Journal article]Authored by: Chung, F.Read Online:
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Chung, H. (2001). An analysis of Taiwan's distribution system.
International Journal of Retail and Distribution Management. 29(2), 87-98
[Journal article]Authored by: Chung, F.
Chung, H. (2001). Determination of export channel strategies: The experience of New Zealand firms.
Journal of Asia-Pacific Business. 3(3), 25-52
[Journal article]Authored by: Chung, F.
Chung, H., & Enderwick, P. (2001). An investigation of market entry strategy selection: exporting vs foreign direct investment modes - a home-host country scenario.
Asia Pacific Journal of Management. 18(4), 443-460
[Journal article]Authored by: Chung, F.
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Conference
Sima, H., Chung, HFL., & Liu, Y.Conceptualizing Exporting Firms' Resource Integration Impact on Innovation: A Moderation Role of Managerial Ties in the Context of Emerging Market to Emerging Market.
2019 AIB SOUTHEAST ASIA REGIONAL CONFERENCE: US-CHINA TRADE WAR, DEGLOBALIZATION, AND INTERNATIONAL BUSINESS (AIBSEAR). (pp. 289 - 297).
[Conference]Authored by: Chung, F.
Chung, HFL., & Guo, AY.When and How Institutions Matter in Entrepreneurship and Strategic Performance?.
2019 AIB SOUTHEAST ASIA REGIONAL CONFERENCE: US-CHINA TRADE WAR, DEGLOBALIZATION, AND INTERNATIONAL BUSINESS (AIBSEAR). (pp. 54 - 60).
[Conference]Authored by: Chung, F.
He, CX., Chetty, S., & Chung, F.
Institutional transitions and network approach of SMEs' internationalization. Paper presented at the meeting of Academy of International Business Southeast Asia Regional Conference: Sustaining Growth in Emerging Markets amid Aging Populations. Chai Mai, Thailand
[Conference Paper]Authored by: Chung, F.Read Abstract:
![abstract icon](/massey/app_templates/_pagetemplates/pagelets/academic_outputs/images/abstract.jpg)
Chung, F., Qian, G., Zhilin Yang, F., & Kuo, T.
When and how organizational learning matters in competitive strategies and export performance. . Chiang Mai, Thailand
[Conference Paper]Authored by: Chung, F.Read Abstract:
![abstract icon](/massey/app_templates/_pagetemplates/pagelets/academic_outputs/images/abstract.jpg)
Chung, F.
Decision making in multinational corporations and institutional similarity: Their effects on the performance of Western and Asian subsidiaries in the Australasian region. Paper presented at the meeting of 2016 Academy of International Business Southeast Asia Regional Conference. Guangshou, China
[Conference Paper]Authored by: Chung, F.Read Abstract:
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Chung, F., & Huang, PH.
Market Orientation, Guanxi Networking and Innovation in Asian Emerging Economies. . Macau, China
[Conference Paper]Authored by: Chung, F.Read Abstract:
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Chung, F., & Huang, PH.(2014).
Market orientation, Guanxi networking and innovation in Asian emerging economies. Paper presented at the meeting of 2014 Academy of International Business Southeast Asia Regional Conference Proceedings:. Macau, China
[Conference Paper]Authored by: Chung, F.Read Abstract:
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Chung, F., Tung, RL., & Yang, FZ. (2013). How do managerial ties matter in export performance? The contingency role of immigrant effect and the institutional environment. In P. McDougall-Covin, & T. Kiyak (Eds.)
AIB 2013 Conference Proceedings. (pp. 279 - 280). : 55th Annual Meeting of the Academy of International Business. Bridging the Divide: Linking IB to Complementary Disciplines and Practice
[Conference Paper in Published Proceedings]Authored by: Chung, F.
Chung, F., Tung, RL., & Yang, FZ. (2013). How do managerial ties matter in export performance? The contingency role of immigrant effect and the institutional environment. , Bridging the Divide: Linking IB to Complementary Disciplines and Practice
[Conference Abstract]Authored by: Chung, F.Read Abstract:
![abstract icon](/massey/app_templates/_pagetemplates/pagelets/academic_outputs/images/abstract.jpg)
Chung, F., Tung, RL., & Yang, FZ. (2013, July). How do managerial ties matter in export performance? The contingency role of immigrant effect and the institutional environment. Presented at
Bridging the Divide: Linking IB to Complementary Disciplines and Practice. Istanbul, Turkey.
[Conference Oral Presentation]Authored by: Chung, F.
Chung, HFL., Huang, P-H., & Chen, K. (2012, December). Analysis of organizational learning, competitive strategy and performance: An exporting perspective. Presented at
Academy of International Business Southeast Asia Regional Conference: Multinationals and Global Consumers: Tension, Potential and Competition. Xiamen, China.
[Conference Oral Presentation]Authored by: Chung, F.Read Abstract:
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Chung, HFL., Huang, P-H., & Chen, K. (2012). Analysis of organizational learning, competitive strategy and performance: an exporting perspective.
Proceedings of the Academy of International Business Southeast Asia Regional Conference 2012. (pp. 1 - 33). Hong Kong: Academy of International Business Southeast Asia Regional Conference: Multinationals and Global Consumers: Tension, Potential and Competition
[Conference Paper in Published Proceedings]Authored by: Chung, F.Read Abstract:
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Chung, H., & Huang, P.An analysis of international learning, international standardization strategy and performance. (pp. 1 - 18). : Academy of International Business Southeast Asia Regional Conference 2011- Economic and Political Transformation: Implications and impact on global business
[Conference Paper in Published Proceedings]Authored by: Chung, F.Read Abstract:
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Chung, F., Wang, W., & Huang, P. (2010). An analysis of international competitive strategy and firm performance: The moderation role of social networking. (pp. 1 - 21). : Academy of International Business Southeast Asia Regional Conference 2010
[Conference Paper in Published Proceedings]Authored by: Chung, F.
Chung, F., Rose, EA., & Huang, P.(2009).
Linking international adaptation strategy immigrant effect and performance: The case of a cross-market scenario. Paper presented at the meeting of Proceedings of the 51st Annual Meeting of the Academy of International Business 2009: 'Knowledge Development and Exchange in International Business Networks'. San Diego, CA, United States
[Conference Paper]Authored by: Chung, F.Read Abstract:
![abstract icon](/massey/app_templates/_pagetemplates/pagelets/academic_outputs/images/abstract.jpg)
Chung, F., Enderwick, P., & NaruemitmongKonsuk, J.(2009).
Immigrant employee effects in international strategy: An exploratory study of the service sector. Paper presented at the meeting of Proceedings of the 51st Annual Meeting of the Academy of International Business 2009: 'Knowledge Development and Exchange in International Business Networks'. San Diego, CA, United States
[Conference Paper]Authored by: Chung, F.Read Abstract:
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Chung, F.(2008).
Standardisation international marketing: the crossmarket scenario in the North American region. Paper presented at the meeting of Proceedings of the 50th Annual Meeting of the Academy of International Business. Milan, Italy
[Conference Paper]Authored by: Chung, F.
Tung, RL., & Chung, HFL.(2010). Diaspora and trade facilitation: The case of ethnic Chinese in Australia. In
Asia Pacific Journal of Management
[Conference Other]Authored by: Chung, F.Read Abstract:
![abstract icon](/massey/app_templates/_pagetemplates/pagelets/academic_outputs/images/abstract.jpg)
Chung, F. (2007). The impact of marketing control on marketing standardisation strategies. In
Proceedings of the 49th Annual Meeting of the Academy of International Business 2007: 'Bringing the Country Back In: The Importance of Local Knowledge in a Global Economy'(pp. 141 - 141). : Academy of International Business
[Conference Abstract]Authored by: Chung, F.Read Abstract:
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Chung, F.(2007).
The impact of marketing control on marketing standardisation strategies. . Indianapolis, IN
[Conference Paper]Authored by: Chung, F.Read Abstract:
![abstract icon](/massey/app_templates/_pagetemplates/pagelets/academic_outputs/images/abstract.jpg)
Chung, F. (2007). The structure of organisation and marketing standardisation strategy. In M. Thyne, KR. Deans, & J. Gnoth (Eds.)
Proceedings of the Australian and New Zealand Marketing Academy Annual Conference (ANZMAC 2007). (pp. 1361 - 1368).
[Conference Paper in Published Proceedings]Authored by: Chung, F.Read Abstract:
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Chung, H., & Wang, Z. (2006). Analysis of marketing standardization strategies — the experience of service
firms operating in Chinese cities.
Proceedings of 48th Annual Meeting of the the Academy of International Business: "From the Silk Road to Global Networks Harnessing the Power of People in International Business". (pp. 120 - 121). : Academy of International Business - From the silk road to global networks: Harnessing the power of the people in international business
[Conference Paper in Published Proceedings]Authored by: Chung, F.Read Abstract:
![abstract icon](/massey/app_templates/_pagetemplates/pagelets/academic_outputs/images/abstract.jpg)
Chung, H.(2005).
A cross-regional study of cross market standardisation strategies.
[Conference Paper]Authored by: Chung, F.
Chung, HF. (2005, July). A cross-regional study of cross market standardization strategies. Presented at
Academy of International Business 47th Annual Conference: Local Roots, Global Links. Quebec City, Canada.
[Conference Oral Presentation]Authored by: Chung, F.
Chung, H. (2004). Analysis of marketing environment in the European Union (EU). In J. Wiley, & PT. Eds (Eds.)
Australian and New Zealand Marketing Academy Conference: Marketing Accountabilities and Responsibilities. (pp. 1 - 8). Wellington, NZ
[Conference Paper in Published Proceedings]Authored by: Chung, F.Read Abstract:
![abstract icon](/massey/app_templates/_pagetemplates/pagelets/academic_outputs/images/abstract.jpg)
Chung, H.(2004).
Analysis of marketing decision-making strategies of New Zealand companies operating in the European Union (EU).
[Conference Paper]Authored by: Chung, F.
Chung, H. (2003). Analysis of marketing strategies used by Australian and New Zealand companies doing business in the European Union (EU): A cross country comparison study (work in progress). (pp. 26 - 26). , ''New Europe'' Second New Zealand European Studies Conference Christchurch, New Zealand: National Centre for Research on Europe
[Conference Abstract]Authored by: Chung, F.
Chung, H. (2003). An investigation of the influences of marketing environmental factors on the choice of immigrant effects. (pp. 34 - 34). , Australian and New Zealand Marketing Academy Conference: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contibution Adelaide, SA: Australian and New Zealand Marketing Academy
[Conference Abstract]Authored by: Chung, F.
Hyde, K., & Chung, H. (2002). The impact of immigrant effects on international marketing strategy. In RN. Shaw, S. Adam, & H. McDonald (Eds.)
Australian and New Zealand Marketing Academy Conference (ANZMAC). (pp. 181 - 187). Geelong, VIC
[Conference Paper in Published Proceedings]Authored by: Chung, F.Read Abstract:
![abstract icon](/massey/app_templates/_pagetemplates/pagelets/academic_outputs/images/abstract.jpg)
Chung, H. (2002). Analysis of marketing strategies selection, the experience of Australian and New Zealand firms. In RN. Shaw, S. Adam, & H. McDonald (Eds.)
Australian and New Zealand Marketing Academy Conference 2002 (ANZMAC). (pp. 21 - 28). Geelong, VIC
[Conference Paper in Published Proceedings]Authored by: Chung, F.Read Abstract:
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